☕️ how I became a brand strategist and how you can too ✨

"How'd you get into branding?" "what's it like as a brand strategist?" Knowing brand strategy is a hard industry to understand from the outside and seeing as there has been a lot of requests💬 on LinkedIn for coffee chats, I thought I'd film this video as a way to answer the basic questions at scale.

This video is intended to cover the basic questions that I get from graduates and professionals that are looking to break in/transition to this industry. If there's any other specific questions, please feel free to leave a comment and I'll be happy to answer! ☺️

⭐️ about me: I always start of my interviews by saying my curiosity is what led me to brand strategy. I have an undergraduate degree in information management and a masters in Integrated Marketing Communications from Northwestern University. I didn't really know what field I would go into before I discovered branding, but when I found branding I kind of knew this was it. I'm now on my 4th/5th year as a brand strategist.

❣️connect with me!
ig: @krisliuliu
business inquiries: [email protected]

end screen background photo creds 📷: 我的瑜💛
🎵 music: lukrembo - jay    • lukrembo - jay (royalty free vlog music)  

00:00 intro + background
01:10 what drew me to brand strategy
02:00 different types of strategy
02:45 differences at a brand agency?
03:59 my team / who I work with
05:07 most memorable project
06:15 skills to highlight
07:39 branding resources
08:34 tips on applying
09:29 closing thoughts

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