Product vs. Project Manager Business Cases: Key Differences Explained

In this video, we explore the crucial differences between product and project manager business cases, illustrated with real-world insights from the telecom and IT industries. Discover how product managers build detailed financial models to secure investment approvals, while project managers focus on governance and resource allocation. Whether you're a product manager, project manager, or someone navigating these roles, this video is packed with actionable knowledge to enhance your expertise.

⏱ Timestamps:
0:00 Introduction
1:00 Who Creates Business Cases?
1:48 Core Differences Between Product & Project Business Cases
4:01 Real-Life Story: Business Case Training Experience
5:15 Key Activities for Product Managers in Business Cases
6:02 Real-Life Case Study: Managing a Complex Telecom Product
6:48 Group & Local Dynamics in Large Organizations
8:17 How Commsbrief’s Business Case Courses Can Help You


🔗 Useful Links:
📚 Business Case Masterclass: https://commsbrief.com/business-case-...
📞 Consulting Services: https://commsbrief.com/consulting-ser...

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