Скачать или смотреть AI-Capable Relationship Marketing

In this video, we explore how businesses are benefiting from using ChatGPT in their services. Based on the 2025 article we discuss how AI tools like ChatGPT help companies improve personalized communication, customer satisfaction, and loyalty. We also explain why proper data management is essential and how this topic connects to Data-Driven Relationship Marketing on digital platforms.
Learn how AI is shaping modern marketing strategies and strengthening customer relationships through data-driven insights and digital engagement.

Reference:
Roy, S. K. (2025). AI-capable relationship marketing: Shaping the future of relationship marketing outcomes. Journal of Business Research, 192.