Playing Your Part- Creating Ecosystems of Effectiveness - CMO Panel

In an era where collaboration and interconnectedness define success, understanding the business ecosystem's- and your role within it - is paramount.
An effective ecosystem that can enable success extends far beyond traditional channel partners. It encompasses all the stages from product design to market delivery, including testing, sourcing, and customer advocacy. Today- marketing success extends beyond the traditional marketing team function- everyone must play their part.

This panel will discuss:
- A new dynamic - WHO is involved in an effective ecosystem in todays business landscape?
- Why are the development of ecosystems so important to today’s marketing strategies?
- What challenges can arise from so many moving parts-both internally and externally?
- Participation vs Ownership - Why being an effective participant is as critical as owning the process.

Speakers:

- Tony Miller, Former CMO
- Ankeeta Deb, Growth Marketing EMEA at Aon
- Swagat Choudhury, Global Director-Digital at Mars
- Deon Pillay, Head of Marketing Operations at Legal & General
- Toni Allen, Chief Engagement & Growth Officer at IET

@inspiredBmedia || www.inspiredbusinessmedia.co.uk