Скачать или смотреть The final answer to Amazon 1p vs 3p

For brands selling on Amazon, channel conflict and brand control are still a huge issue. That's why we recently had an onstage debate at B2B Online in Atlanta to figure out which method of selling on Amazon - 1p or 3p - is the best option for a manufacturer. As a reminder, 1p is a wholesale model and 3p is a retail model.

In this recap, we discuss:
Which option is the best approach for channel control - what you sell, what you charge, how it's presented?

Which selling method is preferable from an operational/fulfillment perspective?

Which is superior from a financial perspective?

00:00 Introduction
00:46 One-third of people have gotten wrong answers from AI
03:58 The 1p vs 3p Amazon debate
09:00 The two sides of the debate

New to Master B2B? Start here with our Friday 15 Podcast Playlist -    • Friday 15 Podcasts  

Learn more about Master B2B's community and events for B2B eCommerce practitioners - http://www.masterb2b.com

Join the largest online community for B2B eCommerce practitioners - the Master B2B Forum. It's free to join at http://www.masterb2b.com/forum

We hope we'll see you at one of our upcoming events - see them all at https://www.masterb2b.com/future-events/