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What is POAS in marketing and how is it used in Google ads?

Profit on Ad Spend (POAS) is a return on investment metric for online marketing and advertising campaigns. ROAS short form for Return On Advertising Spending. But actually is mostly used in Ecommerce as revenue on ad spend.

This is why POAS marketing is the next big thing in PPC marketing and it's time to get on board. You might be starting to hear about POAS, not only from Google ads but also when bidding for profits.

It's important to think about the difference between profit and revenue when optimizing and bidding in Google ads, because you will be bidding for the bottom line (POAS) instead of the top line (ROAS) which includes taxes, shipping, etc. This means that your profit on ad spend will include costs like product cost prices , payment feeds and shipping expenses. So you are seeing the full transparency of your marketing spend.
me and making more informed decisions about your campaigns in no time!

To read more about POAS (profit on ad spend) you can read our article here: https://bit.ly/3rFOyuc