Скачать или смотреть Maybach Luxury Auto Introduction

Daimler presented a luxury concept car at the 1997 Tokyo Motorshow. A production model based on it was introduced in two sizes – the Maybach 57 and the Maybach 62, reflecting the lengths of the automobiles in decimetres. In 2005, the 57S was added, powered by a 6.0L V12 bi-turbo engine producing 450 kW (603 hp) and 1,000 N·m (738 lbf·ft) of torque, and featuring various cosmetic touches.

To promote the new Maybach line, Mercedes-Benz engaged figures such as Maybach heir Ulrich Schmid-Maybach and golfer Nick Faldo, to serve as brand ambassadors.[3]
Several Maybach 57 and 62 models at the 2005 Concours d'Elegance in Pebble Beach, CA

The base price of a 2009 Maybach 57 was $344,000; the Maybach 57 S, $381,000; the Maybach 62, $394,000; the Maybach 62 S, $430,000, and the Maybach Landaulet semi-convertible costs just over $1 million. The Maybach 57 Zeppelin is priced at $580,000 (€514,000) and the 62 Zeppelin at $677,000 (€600,200).[4]

Initially, Daimler-Chrysler predicted annual sales of 2,000 worldwide with 50 per cent coming from the United States; however, these expectations never materialized.[5][6] In 2007, Mercedes bought back 29 US dealers, reducing the total from 71 to 42.[7] In 2010, only 157 Maybachs were sold worldwide, compared to 2,711 similarly priced Rolls-Royces.[8] Just 3,000 have been sold worldwide since the brand was revived in 2002.[9]

Daimler announced in November 2011 that Maybach would cease to be a brand by 2013 and manufactured the last Maybach vehicle in December 2012. This was due to poor sales, with only 3,000 cars sold since the brand's revival in 2002. Daimler's CEO Dieter Zetsche believed it would be a hit.

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