Epicurean Nudging – A Triple Win Model | Pierre Chandon | TEDxINSEAD

Research by Pierre Chandon, the L'Oreal Chaired Professor of Marketing, Innovation and Creativity at INSEAD on “Epicurean nudging” shows how pleasure can be a path to healthier eating and how food marketing can be a force for good, helping to align health, business, and pleasure. Pierre Chandon is the L’Oréal Chaired Professor
of Marketing, Innovation and Creativity at
INSEAD and the Director of the INSEAD
Sorbonne University Behavioral Lab. He was a
faculty member, or a visiting scholar, at Harvard
Business School, Wharton, Kellogg, and London
Business School. He is an expert in food
marketing and the behavioral science of eating.
He has been the recipient of the most
prestigious research, case writing, and teaching
awards in his field. His current area of interest is
how “Epicurean nudges” can help align health,
business, and pleasure by making eaters
happier to spend more for less food. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx