HOW H&M took over the FASHION WORLD by STORM | From Sweden to a Global BRAND

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How One tiny Store in Sweden Became a Global Fashion Brand - The H&M Story
Hennes and Mauritz AB, or H&M as it is commonly called, is the second largest clothing retailer in the world, second only to Zara. The company is worth about 20 billion dollars with close to 5000 stores worldwide. But what if I told you that the company started as an inspiration from one man’s visit to the United States of America after the Second World War. It’s a thrilling story of how one of the world’s leading fashion brands emerged.
H&M is widely known for its large selection of clothes for kids and adults and, recently, home designs and interior furniture. The business is renowned for its cutting-edge designs at affordable costs. It is also popular for using fast fashion as one of its core business models. With millions of products created annually, it remains one of the fashion giants of the 21st century.
In this video, we’ll see how the company became the global brand it is today. We’ll also see what sets it apart from its competitors.

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