Скачать или смотреть Pepsi killed 5 people's 🤯

Pepsi killed 5 people's 🤯 #shorts #business

In 1992, Pepsi launched a massive sales-boosting lottery campaign in the Philippines called “Number Fever.” The idea was simple and powerful: every Pepsi bottle cap had a number, and if your cap showed the winning number 349, you would instantly become a millionaire.
For a country where this prize money could change generations, the campaign exploded in popularity. Pepsi sales skyrocketed as millions of Filipinos rushed to buy bottles, dreaming of sudden wealth.
But on May 25, 1992, everything went wrong.
Due to a computer error, Pepsi accidentally printed the winning number 349 on nearly 800,000 bottle caps instead of just a few. Overnight, hundreds of thousands of people believed they had won the jackpot. However, Pepsi could not afford to pay everyone the promised prize.
When the company announced that it would not honor all the winning caps, public anger erupted. What started as disappointment quickly turned into nationwide protests, riots, and violent clashes.

#pepsi #pepsiphilippines #pepsiriots #pepsicampaign #numberfever #businessstories #marketing