Скачать или смотреть The Brand Blueprint - From Dakar to U.S. Shelves — Data-Driven Distribution with Victorine Sarr

🎉 Happy New Year 2026! Thank you for rocking with The Brand Blueprint—this year we’re bringing even more scale playbooks, retail insiders, and founder stories you can actually use.

We’re kicking off with our SeedSpot Special: Victorine Sarr, Founder & CEO of LYVV Cosmetics (operating in the U.S. as Maison LIV). A Dakar-born clean color brand for global consumers, Victorine shares how she went from L’Oréal and Apple to building LYVV across West Africa—and how she’s entering the U.S.: Amazon first (for data), indie & specialty next, national retail as the long game.

In this episode you’ll learn:
• Why Product (quality + performance) beats everything long-term
• How Amazon becomes your data engine for picking first U.S. doors
• Compliance clarity: “natural” vs “organic” claims; INCI & U.S. label language
• Packaging, UPCs & brand naming: why she’s Maison LIV in the U.S.
• African distribution realities (ECOWAS, currencies, tariffs) and why partners matter

🎥 Watch the episode + chapters: https://open.spotify.com/episode/108zV4HrL...

Help us kick off 2026 strong—like, follow, and share with a founder who’s scaling this year.
#BrandBlueprint #SeedSpot #CleanBeauty #AfricanBeauty #MaisonLIV #LYVV #CPG #RetailStrategy #AmazonSeller #INCI #FounderStories