The Power of Real-Time Decision Making in Retail - Alam Hosseinbor

Retail ad spend on Google Shopping is growing. More agencies are using Pmax. However, there are various technical issues with shopping feeds which Google do not talk about. Legacy feeds providers avoid these issues too. We plan to showcase the problem with videos of brands like Argos, John Lewis, Currys etc... all wasting money on google shopping ads through the limited control they have at them moment in Google Ads .

We would like to present these challenges as well as the solutions. The audience will see and hear something completely new. The agencies we have spoken to and that we do work with, have been impressed, and I am sure your audience will be too

Slides - https://docs.google.com/presentation/...

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