Скачать или смотреть S6:E16 Where Sustainable Travel Meets Impact Investing with Jonathan Coleman, CEO, UnTours

In Season 6, Episode 16, we explore what it looks like when sustainable travel is built into the business model—not as a marketing add-on, but through ownership and investment. Jonathan Coleman, CEO of UnTours, joins host Dan Christian to share how the world’s first certified B Corp tour operator became part of a foundation that reinvests every dollar into small businesses creating real change in the destinations we visit.

Jonathan traces the UnTours origin story—from apartment-based slow travel in the 1970s to founders Hal and Norma Taussig redirecting profits into a foundation and ultimately transferring company ownership so impact could scale. We then dive into the Reset Tourism Fund, which turns philanthropy from partners including Expedia Group, TUI Care Foundation, Skyscanner, Tourism Cares, Agoda, and XO into flexible, low-interest loans for small tourism enterprises—supporting initiatives like Invisible Cities, Greether, and inclusive LGBTQ+ travel in Colombia.

The conversation goes beyond offsets into what credible sustainability requires: mission-aligned assets, transparency that cuts through greenwashing, and the principle that measurement must come before management. With tourism representing about 10% of global GDP, jobs, and emissions, where our industry goes, the world follows.

Thanks to Intrepid for sponsoring this Sustainability Series.

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