Best CRM Software 2024 | Expert Analyst's Top CRM Comparison

Best CRM Software Comparison: https://www.selecthub.com/crm-software/
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Transcript Highlights: We compare the best CRM software from the top 5 vendors on the SelectHub Leaderboard. The CRM software we compare are Microsoft Dynamics 365 for Sales, Salesforce Sales Cloud, SAP Sales Cloud, Oracle CX Sales Cloud and HubSpot Sales.

We’ll find out which is the BEST CRM software based on functions that matter most to you.

Timestamps:
00:00 Intro
01:37 How We Rate the Best CRM Software
02:42 Microsoft Dynamics 365
06:03 Oracle CX Sales Cloud
07:51 Salesforce Sales Cloud
11:21 HubSpot Sales
13:54 How to Choose the Best CRM Software
16:57 The Winner
18:02 Conclusion

Microsoft Dynamics 365 for Sales claims to enable smarter selling with contextual AI improving sales performance. Their CRM becomes a familiar extension of other Microsoft products such Office 365, Outlook, and provides seamless customer information sharing across products such as Microsoft Teams and SharePoint. It also benefits from Microsoft’s game-changing partnership and integration with Linkedin Sales Navigator, which has been called the “best social media platform for sales.”

Strengths: Workflows and Process Automation, Internal Dashboards & Reports
and,Opportunities & Deals Management. Weaknesses: Customer Communications and Social Engagement, handling of Quotes, Orders, and Contracts, a lack of 3rd party connectors for popular Help Desk, Project Management, and Analytics platforms, and lack of native integration with Gmail.

SAP Sales Cloud runs on their C/4HANA platform which combines SAP’s customer experience solutions to support consumer data protection, marketing, commerce, sales and customer service.

Primary CRM features include automatic monitoring of customer activities, guidance for sales through quotes and contracts, sales force automation, sales collaboration, sales enablement, and predictive analytics.

Strengths: Ease of Use, Team Collaboration, Campaign Analytics, Opportunities/Deals Management processes, but loses marks for call & deal reporting. Weaknesses: Customer Communication Management, Workflows and Process Automation, lacks predefined templates, Sales Process Editor is is weak, lack of basic integrations, users find the mobile app difficult to use, buggy software update process, data processing, privacy, and overall cloud functionality.

Oracle CX Sales differentiates itself with powerful AI and data-driven features including sales force automation, B2B service center, sales planning and performance management, B2B commerce, partner relationship management, Oracle CPQ, lower cost, accounts and contracts management, and sales performance management, Sales Campaigns & Forecasting. Weaknesses: Customer Communications, Social Engagement, Dashboards and Reporting, and Quotes & Contract Management unless you include Oracle CPQ.

Sales Cloud by Salesforce helps businesses work more efficiently, track key metrics and manage client databases. It supports integration with Gmail, HubSpot Marketing, Analytics Apps, and Sales Intelligence Apps, along with different organizational departments such as finance, marketing, and commerce.

Users appreciate its deep integration capabilities, its powerful, centralized, client database that easily connects to almost any enterprise or back office application and can serve up all that data in comprehensive reports and dashboards. Gartner has named Salesforce a leader in their magic quadrant. Forrester put Salesforce among its leaders in its Forrester Wave: SFA Solutions.

Strengths: Integration, Strong Dashboard and Report functionality, Products Management, Product Catalogs and Custom Portals, Quotes, Orders, and Contracts. Weaknesses: Cost, Leads Management, slow load times, higher cost and complicated navigation. Many don't like the "experience" of Salesforce's Lightning Experience.

HubSpot Sales is a customizable CRM that enables customer and prospect nurturing, improves lead conversion rates and facilitates efficient pipeline management. A code-free, simple interface makes it easy to use for users without technical expertise.

It provides quote generation, communication management, automated reminders and follow-ups, standardized email templates, effective metrics, dynamic dashboards and more. Salespeople appreciate its detailed insights which allows them to intelligently prioritize and follow-up with the hottest leads by sending instant emails, using templates, or reaching them via phone.

Strengths: Simplicity, ease of use and seamless connection to its own top tier Marketing, Content, and Customer Service applications, Leads Management, Document Management, Opportunities Management, Pipeline, Activity, and Probability Management. Weaknesses: Cost, Accounts and Contacts Management, Quotes, Orders and Contracts, Workflows, and Team Collaboration.

Salesforce Sales Cloud comes out on top as the Best CRM Software, followed by HubSpot.