Скачать или смотреть How Amul Helped Transform Ketulbhai’s Dairy Business

Meet Ketulbhai Patel, a remarkable example of resilience, reinvention and the power of India’s cooperative movement.

After facing losses in his earlier business, Ketulbhai chose to rebuild his life by entering the mother’s milk industry. With Amul’s continuous cooperation, doorstep facilities, training and support, he turned his fortunes around — and since then, he has only seen growth and profit.

Today, Ketulbhai is expanding his dairy further by adding more cows and taking his business to a new level. His journey reflects the strength of the Amul cooperative model, and the opportunities it creates for entrepreneurs across rural India.

We at Cheese & Crackers are proud to have captured this inspiring story as part of Amul’s series on dairy entrepreneurship and farmer empowerment.

🎬 Credits

Agency: IPG Media Brands
Production House: Cheese and Crackers
Producer: Vishal Purohit
Director: Dharmesh Shah
DOP: Rameshwar R
Editing: Musa Magrabi
Sound Design: Prashant Nayyar - Sound Forest Studios
Camera & Lights: Space Communication
Spot Head: Ghanshyam Singh