Скачать или смотреть Microsoft Bing Ads Tutorial 2025 - How to create Bing Lodging/Hotel Ads (Step by Step Guide)

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Learn how to effectively showcase your properties on Bing.com with Microsoft Lodging campaigns. This comprehensive guide walks you through setting up and optimizing both Hotel Price Ads (HPA) and Property Promotion Ads (PPA) to capture travelers actively searching for accommodations.

Discover the essential components of successful lodging campaigns:
Property feed setup in XML format
Image specifications and optimization (4:3 aspect ratio)
Strategic pricing requirements for maximum visibility
Proper category assignments for hotels and vacation rentals
Ad Group settings configuration
Landing page feed implementation

We'll guide you through the technical aspects:
Creating and managing property feeds
Setting up landing page feeds (formerly POS feeds)
Implementing price feeds for real-time updates
Choosing between push and pull modes for data transmission
Optimizing your campaign structure

Whether you manage a hotel chain or vacation rentals, learn how to leverage Microsoft's lodging campaign features to reach travelers across all devices. Understand the critical timing for price updates, image requirements, and category specifications that will make your properties stand out in search results.

Perfect for property managers and travel advertisers looking to expand their reach on Bing's network. Master the technical requirements and best practices to create high-performing lodging campaigns that drive direct bookings and maximize your return on ad spend.