Скачать или смотреть Clayton Makepeace EPIC tribute part 3 – Gary Bencivenga... BOOM!

This is a definite KEEPER! The legendary Gary Bencivenga came out of retirement to drop solid GOLD!
When Gary heard about this Clayton Makepeace Tribute - he said, "I want in, Carline" - and boy oh boy is he IN!

Gary is the EXCLUSIVE speaker in the part 3 replay of this extraordinary tribute. In Clayton's honor and to help guide the future generation of copywriters - Gary shares his "10 Maxims for Copywriting" that he and Clayton loved the most. These 10 Maxims include:

Maxim #1: Make your advertising itself VALUABLE! This will boost readership and response.
Maxim #2: Aim your headlines and subject lines at the heavy users! Copywriters. Focus on the red hot core of active buyers.
Maxim #3: It's easier and less costly to keep an existing customer than to acquire a new one. Lavish value and attention on existing customers to reap rich rewards.
Maxim #4: A gifted product is mightier than a gifted pen. The "magic" is in the product. Advertising can only convey the product's advantage.
Maxim #5: Advertising is MULTIPLIED salesmanship. A superstar direct response copywriter can close 1,000 or 100,000 clients AT ONCE!
Maxim #6: Great ads are built on deep research. The best copywriters are tenacious researchers.
Maxim #7: Develop a process. Answer "Why is this product superior? Why should I believe you?" "Why should I act now?"
Maxim #8: Polish your skills daily. Consider your craft as a partner for life. Write every day.
Maxim #9: Collect maxims like this that grow your knowledge about copywriting. Get them from any source necessary. Review them daily.
Maxim #10: Compete with the immortals. Clayton rose to this challenge throughout his career and he would like you to compete with the immortals also.

Wow! Wow! Wow! Don’t you dare miss Gary's full explanation of these “10 Maxims in 7 Minutes That Can Transform Your Life as a Copywriter or Marketer”! It's AH-MAY-ZING!

0:00 Intro
0:25 "I Want In!"
1:20 Maxim #1: Make Your Advertising Itself VALUABLE! This Will Boost Readership And Response.
1:40 Maxim #2: Aim Your Headlines And Subject Lines At The Heavy Users! Copywriters. Focus On The Red Hot Core Of Active Buyers.
2:32 Maxim #3: It's Easier And Less Costly To Keep An Existing Customer Than To Acquire A New One. Lavish Value And Attention On Existing Customers To Reap Rich Rewards.
2:49 Maxim #4: A Gifted Product Is Mightier Than A Gifted Pen. The "Magic" Is In The Product. Advertising Can Only Convey The Product's Advantage.
3:19 "You Are The Jockey The Product Is Your Horse"
3:54 Maxim #5: Advertising Is MULTIPLIED Salesmanship. A Superstar Direct Response Copywriter Can Close 1,000 or 100,000 Clients AT ONCE!
4:24 Maxim #6: Great Ads Are Built On Deep Research. The Best Copywriters Are Tenacious Researchers.
4:48 Maxim #7: Develop A Process. Answer "Why Is This Product Superior? Why should I Believe You?" "Why Should I Act Now?"
5:40 Maxim #8: Polish Your Skills Daily. Consider Your Craft As A Partner For Life. Write Every Day.
6:03 Maxim #9: Collect Maxims Like This That Grow Your Knowledge About Copywriting. Get Them From Any Source Necessary. Review Them Daily.
7:00 Maxim #10: Compete With The Immortals. Clayton Rose To This Challenge Throughout His Career And He Would Like You To Compete With The Immortals Also.
8:30 "Gary Kept It Going"

Check out the full lineup of speakers here:    • Clayton Makepeace tribute – All-Star Group...  

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