Скачать или смотреть TMRW: India's Digital Fashion Disruptors | Startup Central | ET Now

Consumers today demonstrate a remarkable willingness to explore new brands and trends. fashion has become more accessible than ever to Indians across ages and regions. It comes as no surprise, then, why digital disruptors stand to benefit the most. According to a recently released report by TMRW and Bain & Co. titled ‘Digital Fashion Disruptors: Navigating the Future of Fashion’, digital disruptor brands have a projected annual growth rate of 35%. It is expected to touch $10 billion by FY28. Since its inception, TMRW has gone on to partner with eight digital-first lifestyle brands, including Bewakoof, Veirdo, and Berrylush. Listen in to what they had to say about the report and the company's focus on digital first brands.


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