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Скачать или смотреть How Innovation Works by Matt Ridley · Audiobook preview

  • Google Play Books
  • 2024-01-29
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How Innovation Works by Matt Ridley · Audiobook preview
Matt RidleyHow Innovation Works
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Описание к видео How Innovation Works by Matt Ridley · Audiobook preview

PURCHASE ON GOOGLE PLAY BOOKS ►► https://g.co/booksYT/AQAAAECsbjQuiM

How Innovation Works
Authored by Matt Ridley
Narrated by Matt Ridley

0:00 Intro
0:03 How Innovation Works
0:14 Introduction: The Infinite Improbability Drive
15:14 Outro

#mattridley #howinnovationworks

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BOOK DESCRIPTION

‘Ridley is spot–on when it comes to the vital ingredients for success’ Sir James Dyson

Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty–first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.

Matt Ridley argues that we need to see innovation as an incremental, bottom–up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top–down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.

Ridley derives these and other lessons from the lively stories of scores of innovations – from steam engines to search engines – how they started and why they succeeded or failed.

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ABOUT THE AUTHOR

Matt Ridley is the author of The Rational Optimist, The Evolution of Everything, The Red Queen and Genome, among other books on science and economics. His books have been translated into more than 30 languages and he has been a columnist for the Telegraph, The Times and the Wall Street Journal. He sits on the science and technology select committee of the House of Lords.

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AUDIOBOOK DETAILS

Purchase on Google Play Books ►► https://g.co/booksYT/AQAAAECsbjQuiM
Language: English
Publisher: Fourth Estate
Published on: June 25, 2020
ISBN: 9780008334833
Duration: 13 hr, 10 min
Genres: Business & Economics / Development / Economic Development, Business & Economics / General, Political Science / History & Theory, Science / Experiments & Projects, Technology & Engineering / Inventions

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