Скачать или смотреть Content & Product Marketing: How to Integrate Them Into Your PLG Strategy

This lesson from Carlos Lara, a Product Marketer at Rock Content, shares the tactics and techniques you can use to create a content production strategy that supports the product-led growth strategy and helps you acquire a new audience. He'll provide 4+ examples from top PLG companies of different content formats in action – and why they work.

▼▼▼ Key Takeaways ▼▼▼

1. How to correctly use content in your PLG strategy
2. Three important pillars for every product's content strategy
3. Case Studies: BOFU Sherlock blog post, SurveyMonkey welcome email & more
4. Sample flow of how to use different content formats

02:55 From outbound to product-led
06:28 How to correctly use content in your PLG strategy
08:41 Three important pillars for every product's content strategy
09:56 Motivations behind your product
20:46 Ensuring content for your PLG strategy
21:01 Use your product as the starting point

▼▼▼ Additional Resources ▼▼▼

Looking for more ways to market your SaaS business? Checkout our post on the 199 SaaS tools for growth!
https://productled.com/blog/product-l...

Want to learn more about value metrics? Check out this post to find yours!
https://productled.com/blog/value-met...

▼▼▼ Get the Best-Selling Books on Product-Led Growth ▼▼▼

Product-Led Growth: How to Build a Product That Sells Itself
https://productled.com/book/?utm_sour...

Product-Led Onboarding: How to Turn Users Into Lifelong Customers
https://productled.com/book/onboardin...

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