Advertising Pioneer Caroline R. Jones: Breaking Down The Game (1994)

Caroline Jones talks about how she got stated in her career and the path she took to start her own company and the barriers she had to overcome. Taped December 12, 1994.African-American Legends profiles prominent African-Americans in the arts, in politics, the social sciences, sports, community service, and business. The program is hosted by Dr. Roscoe C. Brown, Jr., Director of the Center for Urban Education Policy at the CUNY Graduate Center, and a former President of Bronx Community College.

Originally shared at http://americanarchive.org

Caroline Robinson Jones (February 15, 1942 - June 28, 2001) was among the first female African-American advertising figures.

Caroline Robinson Jones was born in Benton Harbor, Michigan on February 15, 1942. She went on to graduate from the University of Michigan in Ann Arbor, Michigan. Jones went on to work for advertising agencies such as J. Walter Thompson and BBDO. Jones later went on to found agencies that specialized in minority advertising, making her among the first to do so. She helped found Caroline Jones Advertising, Zebra Associates, and Mingo-Jones,[1] these were among the first agencies to be created by primarily African American executives and also among the first to focus on minority advertising. [2] Clients of Caroline Jones Advertising included American Express, the National Urban League,[1] and Miller High Life.[3] In 1979, her agency developed the slogan "We Do Chicken Right!" for Kentucky Fried Chicken (now KFC).[1] Caroline Robinson Jones died on June 28, 2001 from Cancer. - Wikipedia

Shared for historical purposes. I do not own the rights.

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