Emotional Marketing: The Biggest Secret of The Most Persuasive People

Offer Not Converting? You’re Probably Missing One Of These 5 Things…
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In this video, you’re going to learn about something I like to call “The Emotional Buyers Journey”…

AKA 👉 the 5 core emotions your customers MUST feel before they can say “yes” and buy something from you.

(if you have an offer that’s not converting, you’re likely ignoring one of these key emotions)

But just knowing WHAT these emotions are won’t necessarily help you sell more products or services…

You also need to know HOW to appeal to those emotions through your messaging and marketing.

As the saying goes… Don’t sell the steak, sell the sizzle.

01:40 What Is The Emotional Buyer’s Journey?
02:25 Emotion #1 — throw rocks at their enemies
03:50 Emotion #2 — why authority matters
05:40 Emotion #3 — a bigger obstacle than price
07:39 Emotion #4 — all hype no sales?
09:25 Emotion #5 — don’t be annoying

👀 Want to read along with the video? Check out this blog post: https://copyposse.com/blog/emotional-...

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⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?

The Copy Posse was started with one sole mission: to redefine what it means to be a copywriter, marketer, and entrepreneur today.

Founded by 2022’s Marketer of The Year, Alex Cattoni, her inspiration came after observing a dangerous divide in the copywriting industry...

She noticed that while there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that she just didn’t vibe with…

That’s why in 2019, after 8 years of working behind-the-scenes with the hottest transformational authors and businesses on the planet, Alex decided to start THIS YouTube channel 🙌

To teach people the techniques and strategies she’s used to build a heart-centered, authentic, and lucrative copywriting business from the ground up…

And get more messages that matter to the masses.

It is our conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.

We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.

Through our online programs and social communities, we’ve helped hundreds of thousands of rad humans find more freedom, have more fun, and sell more products and services without selling out on their integrity…

And we want to help YOU do the same.

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