Скачать или смотреть Types of Business Names: Choosing the Right Style for Your Brand

When it comes to naming your business, style matters.

In this episode, Firas sits down with Margot Bushnaq, founder and CEO of BrandBucket, to explore the different types of business names founders should know — from invented to descriptive, evocative, and compound. Learn the strengths, trade-offs, and real-world examples behind each style, plus how to pick the approach that aligns with your vision and future growth.

Whether you're brainstorming a name for a startup or rethinking your brand identity, this conversation will help you choose a name that stands out and lasts.

🧠 Explore name styles and see what fits your vision.
🌐 Browse curated brand names at BrandBucket.com
🔔 Subscribe for expert naming strategies and branding insights.

Chapter list:
00:00 Intro — welcome to BrandBucket Academy
00:17 Episode overview & the big three naming styles (Descriptive, Evocative, Invented)
00:36 Naming styles in action — real-world examples & lessons learned
01:36 Compound, dictionary-based, and founder names — strengths & trade-offs
04:39 Name clearance — trademarks, domains, and what to remember
05:52 Acronyms & initialisms — how they work and when to use them
07:35 Evocative naming — creating a feeling through brand identity
11:04 Portmanteau blends & unconventional naming approaches
14:44 Creative misspellings & playful spelling variations
17:35 Pros, cons, and alternatives when refining a name
19:53 Emotional connection — when your name becomes part of your story
24:06 How customers interact with and respond to brand names
26:12 Pivots, rebrands, and adapting to a global audience
30:44 Common mistakes & strategies for future-proofing a name
36:09 Recap & final takeaways
38:15 Outro and thank you