Скачать или смотреть Mastering Amazon Catalog: Tips & Troubleshooting for Sellers

Arvin and Vismay discuss Amazon Catalog Management and the importance of properly organizing and maintaining product listings on Amazon. They cover the essential elements of a product detail page, common mistakes made by sellers, and how to resolve issues related to brand ownership and listing updates. Arvin provides detailed steps for troubleshooting and escalating issues with Amazon support.

Key Takeaways:

-Amazon Catalog Management involves organizing and optimizing product listings on Amazon to meet the platform's standards.
-Essential elements of a product detail page include the product title, bullet points, images, description, search terms, pricing, and brand name.
-Experienced sellers often face issues with suppressed listings, incorrect brand names, and policy violations related to health claims or intellectual property.
-Troubleshooting brand ownership and listing update issues may involve deleting and re-uploading listings, providing supporting documents like real-world images and manufacturer websites, and escalating the issue to Amazon's leadership team.
-Following up with Amazon support should be done judiciously, as excessive follow-ups may delay resolution. Trust the process and consider alternative escalation methods if necessary.

02:57 Introduction to the topic of Amazon Catalog Management
03:24 Discussion on the vital information needed for a product detail page
06:06 Common mistakes made by experienced sellers in product listings
08:16 Explanation of how to solve brand ownership and brand registry issues
13:17 Detailed process for resolving brand name update issues
14:15 Discussion on following up with Amazon Seller Support
16:45 Importance of finding a balance in following up
17:38 Escalation methods for unresolved issues
18:06 Mention of potential future videos on related topics
18:11 Conclusion and farewell
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