Скачать или смотреть K-pop fandom, race & activism: Counter-Discursive Practices of BTS Army

Counter-Discursive Practices by BTS's Fandom A.R.M.Y Against the Western Discourse by Jeeheng Lee

This audio lecture aims to highlight the conflict between the BTS fandom and the Western media on the discourse on BTS. Dominant discourse on BTS, particularly in the west, reveals racism, xenophobia, misogyny and English-centric ideology internalized by Western cultural intermediaries such as journalists, critics and music experts. This lecture aims to provide individual examples of the fandom practices that can be viewed as counter discourse cases. Such counter discursive practices, carried out by global fandom backed by unrivaled influence on social media landscape, are meaningful in terms of audience study case that we can observe the dynamics of discourse competition between traditional media and new media at a time when the legacy media, which has long served as a traditional cultural intermediary and gatekeeper, gradually loses its influence.