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A Quick Overview
So, how does Atria help？
1. With our AI-powered “Radar” feature, you can spot iteration opportunities and get actionable advice easily.
2. The competitor spying tool reverse-engineers your competitors' winning strategies.
3. The Analytics reporting tools aid data-driven creative decisions.
4. Our customer review mining tool turns customer feedback into winning ad concepts.
Let's dive into the details.

Radar
Powered by AI and trained on over $1 billion in ad spend, Radar answers the ultimate question: ‘What’s next for your ad strategy?’
Think of it as your always-on ad optimizer—constantly scoring and refining creatives with real-world data.
Radar scores your ads based on crucial metrics like ad spend, ROAS, CTR, hook rate, and retention.
With Radar, your team can spot high-performers and high potential ads instantly, and get AI-powered recommendations on how to scale the winners or turn more creatives into winners. Moreover, you can view ad samples that illustrate these recommendations.

Competitor Spying
Want to know the secret to consistently creating winning ads? It's not about guesswork – it's about proven systems.
Our competitor spying tool lets you reverse-engineer the strategies of top-performing brands in your niche.
You can uncover top creatives, hooks, personas, USPs, ad angles, and themes of your competitors, and see relevant ads of a specific element easily.
Want to create ads that are just as effective as your competitors'? Within just a few clicks, our system will automatically analyze the creative strategies and framework of the original ad, and create new scripts for you based on your brand's brief.

Customer Review Mining
Unlock the power of customer feedback with our AI analysis for customer reviews. Simply upload a spreadsheet of reviews from any source, and Atria instantly provides a detailed analysis of who your audience are, what they care about, and suggests ad concepts and angles based on what your customers are saying.
Drill down on the specific keywords that resonate most with your audience, and turn those insights into compelling ads.

Creative reporting:

1. AI tagging:
Everyone hates manually tagging their ads for reporting purposes. Like everyone. To make creative reporting simple and easy, Atria automatically tags your creatives by themes, ad angles and emotions. You can also review relevant creatives of the AI tags, and also detailed performance metrics.

Radar
Report
1. Switch bar chart view and card view
2. Result details
Dive deep into your ad performance. Click on any table row to explore detailed analysis for ad creatives, names, copy, headlines, landing pages, and more.
3. Make comparison report:
First, you need to create a Custom Report.
Click the "Group by" component and select "Define custom groups" from the dropdown.
Set filters to create your custom groups for comparison.
4. Share report:
You can easily share your reports with clients or colleagues. In the report you want to share, click on the "Share report" button at the top, then click "Share new snapshots".
You can also find previous snapshots you and your team have created in "Share existing snapshots."