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𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -
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How far would you go for a perfect pair of jeans? Would you sell your family cow? Say ‘I do’ in them or get buried in them so you never part ways? For anyone who knows the struggle of finding the perfect fit, this isn’t dramatic at all!

As the Levi’s 501 was about to hit its 150th anniversary, the brand decided to document with great craftsmanship real stories and exploits of the original blue jeans and their owners. From the Soviet-occupied Georgia to the late 90s Jamaica, all the way to modern California, let’s see what the Levi’s 501 has been worth!

Countries: Brazil & USA

Brand: Levi Strauss & Co (@levis)

Agency: Droga5 New York (@droga5) & São Paulo (@droga5sp)
Chief Creative Officer: Scott Bell
Agency Executive Producer: Mike Hansinoff
Agency Producer: Harit Muttreja (@harit_pm)

Production Company: Epoch (@epoch_films)
Director: Martin de Thurah (@martindethurah)
Director of Photography: Kasper Tuxen (@kaspertuxen)
Creative Director: Carrie Levy (@carriejlevy)
Art Director: Eunie Jang (@e.u.n.i.e)
Copywriter: Zach Rucker
Design Agency: Droga5 New York (@droga5)
Designers: Brent Bobo (@bobo.xyz), Kenisha Rullan & Viktoria Burak

Music Supervisors: Brandy Ricker & Mara Techam
Senior Art Directors: Cara Cecchini (@caramiacecchini), Gonzalo Navarro & Mathew Jerrett
Senior Copywriters: Mia Rafowitz, Sean Buckhorn (@sean.buck) & Stephanie McCarthy
Senior Music Supervisor: Mike Ladman (@ladmanmusic)
Senior UX Designer: Owen DiRienz (@od____nyc)

Agency Senior Producers: Mateo Suarez & Sam Morgan (@slamorgan)
Art Producer: Bianca Escobar
Associate Design Director: Leslie Cheng
Consulting Curator: Tracey Panek
Director of Art Production: Cliff Lewis
Executive Design Director: Nate Scott
Executive Producers: Alyssa Dolman & Grace Wang
Global Creative Director: Renee Perdomo
Group Creative Directors: George McQueen (@georgemcqueen) & Tom McQueen (@tommy_mcqueen)
Heads of Production: Jenn Mann & Ruben Mercadal (@rubenm10)
Interactive Producer: Michelle Levitch
Account Directors: Gabrielle Barbuto & Griffin Miller (@gmiller814)
Account Manager: Noah Helgenberg
Account Supervisors: Maddy Bell & Roxy Alberts (@moxieroxy)
Brand Director: Kaede Matsumoto
Brand Manager: Michael Giordano
Chief Executive Officers: Chip Bergh & Susie Nam
Chief Strategy Officer: Colleen Leddy (@colleddy)
Communications Strategy Director: Clark Cofer (@hi.imclark)
Executive Group Account Director: Meera Deepak
Global Brand Manager: Catherine Jones
Global Marketing Directors: Morven Mackinnon & Rachel Sundberg
Group Communications Strategy Director: Leigha Baughman
Marketing Manager: Zoe Chrysochoos (@zoechrys)
Senior Project Manager: Katie Shea
Social Media Manager: Adeline Hocine
Strategy Director: Sam Wright

Visit Good Ads Matter on www.goodadsmatter.com to check out all of our 3,000+ curated ads across various categories!

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𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!

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𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/

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