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http://www.kershmedia.co.uk produce video for businesses of all sizes and to all budgets large and small. Here's a simple video we produced to promote the UK's top open air Shakespeare theatre company; the Changeling Theatre. Video is an evolving and growing industry. Many businesses and organizations are turning to video to help improve and grow their business. But how exactly can video be used to benefit your product or service?
By creating videos you allow for greater personal connection with your audience. This is especially important if you have an internet based business. Through video marketing, your potential customers are able to connect with a real person, not just words on a page. Many people will feel as though they have actually met you. This can go a long way to turning a potential customer into a long-term customer.
Many people need the personal connection to believe what you are saying. Have you ever heard the saying, "Believe nothing of what you hear and only half of what you see"? With many people, this holds true, especially on the internet. With all of the scammers out there, it is hard to know who is "real". Through video you are putting a face behind your words, which makes you not only more believable but trustworthy as well.