Скачать или смотреть Google Ads Device Targeting

Google Ads device targeting can help give you more control over the types of devices your ads are showing on, whether it be Mobile Phones, Tablets, or Computers.

This flexibility in targeting can be highly beneficial if your audience is using one device more than another. Oftentimes, you'll find that there is one device category that is well outperforming the rest.

Simply increase your bid adjustment for that device category that's getting you the lowest cost per conversion and you should be able to lower your overall cost per conversion for the campaign.

In some cases, it might be necessary to decrease the bid adjustment for some device categories such that they are more or less excluded from seeing your ads. But you would only want to do this if the performance is really unfavorable for a specific device category and you have sufficient data to make an informed decision about the optimization.

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