Pricing Strategies and Early Customers | Predictable Revenue Sales Tips

Pricing can fuel growth. Or stall it.

Sendoso’s early low pricing created momentum but came with trade-offs:

Skewed product-market fit signals.
Raising rates later slowed expansion to avoid churn.

The better approach?

Start with a higher price but discount it as a “beta incentive” for early adopters:

✅ Builds credibility.
✅ Validates value.
✅ Simplifies pricing as you scale.

Another key lesson: Don’t ignore NRR.

Focusing solely on new customers meant missing opportunities to expand existing accounts.

Takeaway:
Treat pricing as an experiment. Test tiers, usage-based models, or multi-year deals. Adjust often, even when things look good.

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