Скачать или смотреть Alissa Heinerscheid SPOOF Bud Light VP FAIL | What's my name?

Alissa Heinerscheid body language is as over the top as the speaks, wide eyes, opening and closing her arms, the looking away from the interviewer, just bewildering why she said so much personal and business stuff in a random interview.

I was mulling doing a spoof, Rabbi Rabbs on YouTube said DO IT so I did. I think far too much focus in on DM and it is getting skewed, but if anyone has heightened transphobia and homophobia is DM and Alissa.

Bud Light is now a symbol of damage as if a huge step backwards has happened, Anheuser Busch, Alissa and DM are all to blame for this but none of them are taking responsibility. DM plating the victim Alissa MIA and Anheuser Busch for doing NOTHING then too little too late.

By tarring all the customers of Bud Light as fratty and out of touch and having what is likely the LEAST likely customer promote the drink... (for a few seconds as it quickly turns into a Dylan self promotion video) the whole "inclusive" campaign falls apart.

Now we have two people who seem to know so little of the customers and brand, going as far to insult them (much like Gillette did) but even worse, lackluster apology and zero sackings. I have often said that U.S business are quick to fire rot out of their companies... but this seems to be an exception.

This is all before you get into the gender politics and government politics, right off the bat you have a PR DISASTER that so far after a MONTH Anheuser Busch InBev has done LITTLE or NOTHING to resolve.

On the scale of things, this is as bad as it can get. NOT ONE company, even the biggest in the world wants this kind attention and it is going to take drastic action and possibly YEARS to steer the ship back to even where it was.

So far it is the U.S that has taken the brunt of the backlash, so far I am unaware of UK or EU backlash or sales collapse but UK media such as Daily Mail The Independent The Telegraph The Mirror are covering the story but based mainly on politics and gender and Sky News Australia meaning it has gone global but the MSM are not handling it the best as they miss out so much of the catastrophe that Alissa Heinerscheid and Dylan Mulvaney have caused along with Anheuser Busch InBev with little and slow action to turn the ship around.

I say this as they seem to have a very outdated view of how the internet works, how to deal with the backlash and more than 40 day after the Alissa Heinerscheid derided ALL Bud Light customers, in her opinion as FRATTY and HAD OUT OF TOUCH HUMOUR and publicly gave out sensitive corporate information saying that THE BRAND IS IN DECLINE FOR A REALLY LONG TIME.

Alissa was in fact talking about a WELL SELLING BRAND a brand actually outselling competitors, but by minimising its strength in anyway can result in retailers reducing its prominence if customers are seen to be buying less (bare in mind I have zero Uni qualifications but decades of retail and customer service experience) it could even impact in pubs and bars as customers unfamiliar with Bud Light, if it is seen and known to be a declining brand then a complete competitor may be offered instead like Peroni 0% Coors Light or Miller Lite as not only are they seen as RISING brands but are free from awkward and unwanted conversation starters, which leads on to Dylan.

Dylan was (to my mind) a little bit greedy and quick to take the cash and do the promo, what ever cash or benefit was given we don't know, but for Alissa Heinerscheid, Anheuser-Busch and Daniel Blake the benefit has evaporated.

Finally Anheuser-Busch or Anheuser-Busch In-Bev or to make it simple... ABI. It is simply not acceptable in 2023 for a company as big as ABI to have what appears to be none ability to deal with social media and the internet.

We have now have 25 years of experience of how to use it (I know it has been longer but before the mid nineties it was seen as an expensive luxury) and nearly 20 years of social media (again this may be longer and is more complex) so companies should be better prepared for accidents... and so many of them are not and have bad infrastructure to deal with them.

ABI should have had a plan IN HOURS to stop this rot overnight but it was incapable to come up with a better excuse than "it was a third party" which is a corporate version of "I didn't make the mess, the dog did" the excuse washes with nobody, and pulling out a probably rejected advert featuring Clydesdale horses ALSO misfired. What did they do then? BLAME the internet and a third party, (causing more social political uproar) ABI think they are doing what they need to do but it isn't working as it is so very little, SO VERY LATE and within seconds MSM and social media are showing the truth... that Anheuser-Busch is in meltdown and they can't find reset button.

00:00 Spoof
03:58 Alissa reacts to Fratty Out Of Touch Adverts
05:05 SWEATY WIGS how to drag queens cope