Скачать или смотреть "SIC Codes A Key to BTB Marketing in Digital World" Ted McNulty, AdDaptive at NEDMA Talking Business

"Digital companies are using off line data like traditional direct marketers have done for 50 years" said Ted McNulty, VP of Sales for Waltham, MA based AdDaptive Intelligence at New England Direct Marketing Association conference at Bentley University.

In our talk following his session on Data Analytics Ted described his company as "Focusing on BTB, helping clients generate leads, get people in the funnel, the key is to do the right targeting at start". An effective process he describe as "Account Based Marketing" that is to work with a list provided by a client, which tends to be very targeted. Another key the former D&B staffer suggested is to look at profile of existing customers to find new ones like them. A final thought in our talk "We have figured out how to use off line data and on board into digital world, and a big part of that is SIC codes".

Many thanks to Ted McNulty and NEDMA, video by Ken Kraetzer for CBSIServices.com Talking Business on 20190515 Harrison, NY based CBSIServices provides insurance backed benefit programs and customer service management to the consumer payments industry.