Essential Skills for the CCO

Описание к видео Essential Skills for the CCO

The role of the Chief Communications Officer is evolving, and the skills required to be an effective CCO are changing along with it. CCOs must be business leaders, coalition builders, value creators, relationship managers and guardians of trust and reputation. In this video, produced by the Arthur W. Page Society at a July 2014 Insight Forum in Atlanta, we hear from communications leaders about the critical skills that define great CCOs of today and tomorrow.

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