$300K Target Check Sparks Righteous Rage from Jamal Bryant and Al Sharpton. Pastor Jamal Bryant recently appeared on CBS, proudly claiming that his boycott of Target and Dollar General was the most effective protest since Rosa Parks refused to give up her seat on the bus. But let’s be honest: that’s not only a wild exaggeration, it’s an insult to real civil disobedience. Comparing a consumer boycott of low-end retail chains to one of the most pivotal moments in civil rights history is not just misguided—it’s marketing.
Dollar General and Target are not segregating buses. They’re not firehosing children. They’re corporations making profit-driven decisions, and sometimes, those decisions exclude certain communities. That’s capitalism, not Jim Crow. Bryant’s outburst sounds more like a man who’s mad he wasn’t in the meeting when the check was cut. This isn’t about liberation. This is about influence and access.
The real issue isn’t whether these stores are inclusive enough. The real issue is: why are we still begging them to be? Why are these businesses allowed to dominate Black communities without obligation to give back? Dollar General doesn’t build wealth. Target doesn’t teach ownership. And when they do invest, it’s often performative, short-term, and easily pulled back when their quarterly reports say “go.”
If the boycott “worked,” what exactly did it do? Nothing was rebuilt. No community was made self-sufficient. A few headlines were made, and Bryant got some airtime. Meanwhile, most Black neighborhoods still have corner stores owned by non-Black operators selling poison—tobacco, liquor, sugar, and nonsense that fuels diabetes, stress, and addiction.
Let’s go deeper. Most Black millionaires and billionaires don’t invest in the neighborhoods they came from. They escape. They don’t rebuild. So why are we asking corporations like Target to do something our own elite won’t? This is a distraction. This is feel-good activism with no blueprint.
Real change doesn’t come from boycotts. It comes from thought-based creation. Conscious creation. It comes from people who stop reacting and start designing. Your community is not going to be saved by press conferences and cash apps. It’s going to be saved when we cut off the siphons and reroute the flow.
The corner store mentality has to go. The crab-in-a-barrel mindset has to go. If we truly want progress, we need to eliminate low-vibration businesses from our communities and replace them with high-frequency ownership models. One Black-owned grocery store, committed by charter to reinvest a portion of its profits into schools, parks, and health, does more than 100 boycotts.
The solution isn’t outside. It’s within. If you want a future where Target and Dollar General aren’t necessary, then build a system where your own people meet your needs. That requires vision. That requires spiritual clarity. That requires abandoning the illusion of protest without production.
Moe Bucks doesn’t just preach. Moe Bucks builds. The only protest worth your energy is the one where you exit the broken system and create your own. I take full responsibility that I am not the richest or smartest man alive. And I take full responsibility that I am the same as the richest and smartest man alive. Because the only thing that separates us is alignment. And I’m aligned with something higher.
If Target or Dollar General wants to stay in our neighborhoods, they must give back on our terms. If not, they must go. But the best way to remove them is to make them irrelevant. When you build a better store, people stop shopping at the old one.
You want change? Then stop demanding and start designing. Get to know your higher self. Tune in. Build out. Act now. This is not just a message. It’s a movement. Moe Bucks ain’t playing. Get the knowledge, or get lost.
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*Keywords:* Jamal Bryant CBS, Dollar General boycott, Target boycott, Rosa Parks comparison, Moe Bucks truth, black economic empowerment, corner store protest, conscious creation, generational wealth, black owned grocery store, black community ownership, crab in barrel mindset, low vibration protest, black billionaires, community reinvestment, church and capitalism, black leaders accountability, spiritual capitalism, build your own, high vibration business
*Sources:*
CBS News Segment with Jamal Bryant
EurWeb coverage of Bryant’s Target boycott
Public statements from Jamal Bryant and Roland Martin
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