Скачать или смотреть 8 Lessons from 8 Years Running a Hearing Care Marketing Agency

Growing a hearing care marketing agency over the past eight years has been one long mix of breakthroughs, mistakes, nosebleed-level learning curves, and the occasional “oh wow… that actually worked.”

In this video, I’m sharing the 8 biggest lessons I learned building a marketing consultancy that now supports over 85 of the most successful private practice hearing care clinics across North America.

These aren’t the Instagram-tea-latte-business-guru lessons.

These are the real ones — the ones you learn from being in the trenches, on Zoom calls, in clinics, and hearing the truth straight from patients, owners, team members, and markets shifting under your feet.

You’ll hear about:

Why “more leads” is almost always the wrong goal

The only kind of marketing that compounds long-term

Why differentiation matters even more in 2026

What independent clinics can do that the big guys can’t

And how to build a reputation that can’t be copied

Whether you're a clinic owner, marketer, or someone building something meaningful — these lessons will help you make better decisions, move faster, and avoid a few scars along the way.

Private practice hearing care leader? Learn how Orange & Gray may be able to help you grow recognition, reputation, and revenue at www.orange-gray.com

#hearingcare #audiology #patientexperience #bohpodcast #businessgrowth #privatepractice #branding

00:00 – Introduction: 8 Years, 8 Lessons
Celebrating 8 years of Orange & Gray — why this conversation matters beyond hearing care.

00:45 – Reflecting on the Journey
How the business (and life) evolved — growth, change, and lessons from 50+ hires and countless clients.

01:30 – Lesson 1: Get Crystal Clear on Who You’re For
Why defining your audience early creates depth, efficiency, and creativity — not chaos.

03:47 – Lesson 2: The Evolution of Growth
How every business scales through three key phases

08:21 – Lesson 3: Build a Strong Leadership Team
Empowering others, promoting from within, and learning to “get out of their way.”

10:30 – Lesson 4: You’re Not a Charity
Avoid hiring or helping out of guilt — serve the mission, not misplaced compassion.

12:25 – Lesson 5: Innovate or Evaporate
Why staying still is the biggest risk; innovation must be constant, not a buzzword.

15:05 – Lesson 6: Prioritize Self-Care (Learned the Hard Way)
From 5 a.m. calls to burnout — the importance of protecting health, family, and energy.

18:15 – Lesson 7: Always Do the Right Thing
Turning down big money when it doesn’t align with your values — integrity over income.

20:00 – Lesson 8: Have Fun Along the Way
Finding joy in the journey — travel, team culture, and purpose-driven work that matters.

21:00 – Final Thoughts: The Mission Ahead
Reaching 100 members, securing the future of independent hearing care, and the belief that the best work is still to come.