Скачать или смотреть How to Win Over Homeowners | Roofer2Roofer #62

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Jon Starry breaks down how to sell your price without “defending” it by conditioning expectations early, educating on what a quality roof actually includes, and building real connection at the table. He also covers how to create urgency, keep slow leads warm with scheduled follow-ups, tighten sales accountability, and where he’s seeing the best local lead sources right now.

0:00 — Intro + “How do you show your price is worth it?”
3:20 — Quick audience moment + resi vs commercial clarification
6:40 — Handling slow decision-makers (define “slow,” create urgency)
10:00 — Keeping leads warm + “don’t let off the gas” follow-up cadence
13:20 — Finding sales talent + referral-based recruiting mindset
16:40 — Marketing spend ranges + lead sources to avoid (aggregators/BBB)
20:00 — Local lead gen: LSA + Meta vs organic/SEO + map pack strategy
23:20 — Habit from the trades + transparency tactics (paint/number plywood)
26:40 — Scaling advice (2M → 6–10M): fix gaps, options, responsiveness
30:00 — Realtor/insurance relationships: when it works + avoiding time-wasters + wrap-up
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