Скачать или смотреть Digital Advertising Demo for Home Improvement (Programmatic + Directory Cleanup)

Schedule a Custom Hyper-Targeted Digital Advertising Demo: https://www.ethic-ads.com/schedule-demo/
Contact Ethic Advertising Agency: https://www.ethic-ads.com/contact-eth...
Connect with Jeff:   / jeffreymswartz  

This demo is a sneak peek at Ethic Advertising Agency's programmatic (display, video pre-roll, & OTT) target capabilities specifically for home improvement companies. It will also touch on our MS50 directory cleanup service that adds/corrects your business's contact information across 50 different online directories for a one time free.

If your business is in the home improvement or construction industry, & you are interested in generating more leads & improve your brand awareness to a specific audience, then digital advertising is a great resources.

Ethic Advertising Agency specializes in hyper-targeted, digital advertising & creative development. We have had a lot of success in the home improvement industry using our digital advertising strategies & creative process. All though this demo focuses on our extreme targeting capabilities for display ads, video pre-roll ads, & OTT ads, we also provide multiple other digital advertising service to our clients in an effort to ensure a well rounded, effective campaign. These include native advertising, social media advertising, & search engine marketing (PPC).

If you want more information on what programmatic advertising is, visit the following resources:
Display: https://www.ethic-ads.com/display/
Video Pre-roll: https://www.ethic-ads.com/video-preroll/
OTT: https://www.ethic-ads.com/connected-tv/

The type of programmatic targeting we work with fall under three categories; location based targeting, digitally based targeting, & third party data targeting.

Location Based Targeting:
Geographic Targeting: This allows us to target a specific country, state, designated market area, zip codes, or radius (as little as 5 miles).
Traditional Geofence Targeting: This is our hyper-targeted location based targeting capabilities. We use GPS satellite tracking to identify devices/people who have been to a very specific location like a building, section of a building, event, etc...& then we are able to serve them programmatic ads for up to 30 days. This technology is accurate within 4.9 meters.
Addressable Geofence Targeting: This form of geofencing uses the same technology as what we call traditional geofencing, but it is better for large lists of residential homes. Addressable geofencing can take a mailing list, or we can generate a custom list of addresses based on over 1,500 demographic criteria, & our system will automatically apply geofences to the property lines of each address. For example, if you are a home improvement company that uses direct mail, we can take the same list and target the same homes with digital programmatic advertising (display ads, video pre-roll ads, & OTT ads).
Conversion Zone Geofence Targeting: These are fences that we apply to areas we want consumers to go & to measure how a geofencing advertising campaign is preforming. This is fantastic for home improvement retail stores or for companies that sell products within a home improvement store. Conversion Zones will be set up around these areas of conversions & then we'll be able to say, "this many devices were served an ad & also came into the location you wanted them to come into."

Digitally Based Targeting:
Search Retargeting: For home improvement clients, we build large, specific keyword lists, so when a consumer is searching online for a keyword from our list, we'll be able to serve them programmatic ads for up to 30 days.
Contextual Retargeting: This is very similar to search retargeting, but instead it focuses on the content that people are digesting online. If a consumer is on an app or website that has a keyword from our list, that will trigger programmatic ads to be served to them for up to a month.
Site Retargeting: With site retargeting, we follow visitors to your website around with display, video pre-roll, and/or OTT ads.

Third Party Data: This is information we tap into from six different data sources that provides demographic, economic, interest, intent to purchase, habits, and other similar information about a person. A very general example is that we can target high income individuals, that own their own homes, and have an interest in home improvement.

This programmatic digital advertising demo for home improvement businesses is just a sample of what we can do. The best way to figure out if this type of digital advertising is right for you, is to schedule a custom demo or contact Ethic Advertising Agency to discuss your specific situation. Ethic will give you an honest assessment of what we would if we were in your shoes to generate leads & improve your brand awareness. Not all home improvement businesses are ready for what we do, & we are honest about that. It's all about helping businesses.