Скачать или смотреть The 2 Week Soft Launch Method for Validating Any Community Idea

I spent 6 months building the "perfect" community infrastructure... and nobody joined. It was a ghost town.

If you are planning to launch a community on Discord, Circle, Skool, or Slack, you are likely doing it backwards. In this video, I break down the Soft Launch Strategy: how to validate your idea in just 2 weeks with 5 "perfect" members before you ever build a website or logo.If your community launches are falling flat… you’re not alone.

That failure taught me the ONE lesson that transformed how I build communities:

Don’t build the community first. TEST the desire first.
Your job is not to launch. Your job is to validate.

In this video, I break down the Soft Launch Strategy: the same method that helped me turn failed launches into thriving communities with real engagement, real retention, and real member desire.

You’ll learn:

Why traditional launches fail
The psychology behind community demand
The “5 perfect members” rule
The 3-step soft launch framework
Invite-only method
Minimum Viable Community setup
Daily question strategy

And how to turn insights from a 2-week test into a full, successful community launch.

📍 Timestamps
00:00 – The 6-Month Failure Story
00:59 – The MOST VALUABLE LESSON IN MY CM CAREER
02:31 – The Mindset Shift you need
04:06 – Step 1: The Invite-Only Strategy
06:05 – Step 2: The Minimum Viable Community
08:39 – Step 3: The Daily Question Method
12:20 – What to Do After Your Soft Launch Ends
13:28 – Your Community Building Challenge

📌 WHO THIS VIDEO IS FOR
Community managers, creators, founders, DevRel leads, cohort program builders, membership owners, and anyone building an online community that actually WORKS.

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Drop “SOFT LAUNCH” in the comments if you’re going to run your own 2-week experiment.

🔔 This video is part of my series Community Byte, where I share practical strategies, career tips, and personal lessons from my journey as a Community Manager. New episodes every week!

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