Скачать или смотреть Media power-up PR and press in the AI age

As AI reshapes media production, how can journalism, PR, and press offices protect credibility while scaling output? In this panel discussion, industry leaders unpack the evolving role of AI in newsrooms, the enduring value of journalistic voice, and how authenticity underpins trust. From SEO optimisation and press releases to social media amplification and audience behaviour, the conversation explores how content is created, distributed, and consumed heading into 2026. Featuring candid insights from editors and PR professionals, this session examines where human expertise still leads and how technology can enhance, not replace, quality storytelling across the media ecosystem.

Video chapters:
00:00 – Welcome and session opening
02:10 – Setting the scene: AI, media, and content pressure
05:05 – Journalism versus AI hype heading into 2026
08:10 – Editorial voice, trust, and authenticity
12:05 – How AI supports journalists without replacing them
15:10 – SEO, transcription, and newsroom efficiency
18:20 – Social media as an amplification channel
22:10 – Citizen journalism versus investigative reporting
25:05 – The evolving role of press releases
28:40 – Publisher responsibility, revenue, and independence
31:30 – The future of media consumption and human connection
35:10 – Final reflections and audience takeaway

🔗 Connect with us for updates and news: https://linktr.ee/sigmaworld

#iGaming #ai #pressreleases #mediarelations #SiGMACentralEurope2025