Скачать или смотреть Business Growth Talks with John Wiley and Jim Wilkerson with Exit Factor.

Meeting Summary
Podcast interview focused on Exit Factor’s exit planning and valuation-growth approach. John Wiley and James Wilkerson explained how four intangible capitals drive roughly 80% of business value and can increase profitability by 25–35%. Exit Factor offers a $5,500 assessment that produces a 40–50 page report in about three weeks, with portal access and optional ongoing consulting. The local team has four members and plans to hire in Q1 2026.

Recording & Setup
The podcast included audio and video using John’s three-camera setup (side profile, teleprompter/front, FaceTime view). John uses a visual vibe board to educate clients.

Christopher’s Routine & Market Example
Christopher holds daily morning meetings with his virtual assistant and operations team. Discussion included a local real estate example in Bell, highlighting rising home values, recent listings up to $1.7M, large lots with no HOA, and expectations for a stronger 2026 market as rates decline.

Exit Factor Mission & Approach
Exit Factor helps owners increase business value over time and prepare for liquidity. They run “fire drills” to assess valuation and owner readiness, focusing on long-term value—not just revenue. The process considers both the business path and the owner’s personal path.

Leadership Backgrounds
John Wiley is the founder and principal of the Exit Factor franchise, now in 23 states with 40 offices. James Wilkerson, treasurer, has ~30 years of experience as a financial advisor and business broker.

Four Intangible Capitals (≈80% of Value)

Human: Can the business run without the owner?

Structural: Documented processes and systems

Customer: Concentration, contracts, revenue diversity

Social: Relationships and community impact

These do not appear on balance sheets but are heavily scrutinized by buyers and lenders.

Value, Profitability & Multiples
Clients engaging Exit Factor see 25–35% profitability gains before sale. Similar revenues can sell at vastly different multiples (2–3x vs. 7–12x) depending on intangible strength. Improving processes creates immediate lifestyle benefits and higher future sale values.

Differentiation from EOS
EOS focuses primarily on operations and finance. Exit Factor addresses all four intangibles plus owner readiness, benchmarking, and exit planning, acting as a “quarterback” coordinating CPAs, attorneys, and advisors.

Assessment & Engagement
The assessment includes 75–80 questions and yields a detailed valuation report outlining strengths, gaps, and recommendations. Clients gain access to a learning portal with extensive training. Engagements may be one-time, annual re-assessments, or multi-year consulting.

Owner Readiness & Post-Exit Planning
Exit Factor evaluates emotional and financial readiness. A cited statistic notes 75% of owners regret selling within a year if unprepared. Financial advisors help assess whether a sale meets retirement goals; if not, Exit Factor designs growth strategies to close gaps.

Team & Ideal Candidates
The Phoenix-area team includes four members, with expansion planned. Ideal Exit Factor partners are former business owners who want to give back and leverage real-world exit experience.

Contact
Website: exitfactor.com
Local office: Exit Factor Scottsdale / exitfactor.com/ScottsdaleMetro