Скачать или смотреть BBDO Singapore launches new explosive Kopiko ad for US and Hispanic markets

If you’re feeling sleepy and need an instant solution to perk you up, Kopiko is often the name that comes to mind. Originally produced by coffee experts, Mayora from Indonesia, Kopiko – made from real volcanic coffee beans – is available in over 100 countries around the world. To further promote its international reputation, Mayora partnered with BBDO Singapore to produce branded content designed to reach US and Hispanic markets.

Shot in Bangkok with Spunk Pictures, the video content brandishes an energetic and effervescent tone to emphasise the awakening effect – the Kopiko effect – of taking Kopiko when you have trouble staying awake. Set against a high-spirited, well-known jingle in Asia, remixed in Spanish, the film shows how Kopiko wakes you up in everyday relatable scenarios, from battling the “Zzzs” on a drowsy workday to staying alert in the middle of a slow traffic jam.

Using a mix of humour and heart-warming sequences, the film delivers a story with universal appeal, catering to the expansive communities from the US and Hispanic markets – and perhaps, even beyond. At one glance, the instinctive takeaway of the film is that Kopiko is an authentic coffee product that is tasty, convenient, and instantly invigorating. Beyond that, Kopiko is coffee in a pocket that can connect people with joy.


Credits

Mayora Global Team

Fika Darana

Hartony

Jonathan Tanuwidjaja



BBDO Singapore

Tay Guan Hin: Creative Chairman

Melvin Kuek: Chief Executive Officer

Monica Hynds: Managing Director

Amanda Ler: Senior Art Director

Kevin Ho: Copywriter

Chermaine Chong: Account Management

Anne Lee: Producer



Spunk Pictures

Davis Koh: Executive Producer

Thomas Hall: Director

Jeffrey Ang: Dop

Tan Pipatpolkul: Producer


Moro Post

Aldrin Teo: Post Producer

Lee Hwee: Editor

Eugene Tan: Flame artist / Online

Bryan Ng: CG Animator

Khien Chin: Colorist



Music House

Mellow Tunes Music Bangkok



About BBDO Singapore

BBDO Singapore is the regional hub of BBDO Asia Pacific and is part of BBDO Worldwide and a member of Omnicom Group Inc., a global advertising, marketing and corporate communications company.


BBDO Singapore has previously been ranked as the most awarded agency in Singapore at Spikes, with 11 awards, and listed on 'Big Won Rankings' as BBDO's seventh-highest-ranking office worldwide - the top BBDO office in Asia. It has also previously been awarded gold as Campaign Asia's Creative Agency of the Year in Singapore.