Скачать или смотреть BMW Assistant with Alexa+ backend at CES 2026 - IAA MOBILITY

BMW Group is advancing the in-car experience by integrating Amazon Alexa+ into the BMW Intelligent Personal Assistant, creating a deep, context-aware system capable of natural conversation. This transition from rigid commands to conversational AI represents a significant shift in how drivers interact with their vehicles.

At CES 2026, we sat down with Simon Euringer, Principal Product Owner "BMW Intelligent Personal Assistant" Development at BMW to experience the system firsthand. Our latest video demonstrates how this technology, debuting in the new BMW iX3, handles complex, natural requests across navigation and media. Watch the video to see the results of our test and understand why this integration is a milestone for the industry.

We look forward to seeing the next generation of innovation at IAA MOBILITY 2027, taking place September 7–12 in Munich. Registration for exhibitors will open soon.

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▶▶ The IAA MOBILITY 2025 will take place from September 9 to 14, 2025 in Munich to show you that it is all about mobility!