TBIH2023 IMAGINES | National Gallery of Australia

In this interview with TBIH's Peter Pavement, Tim Fairfax Assistant Director at the National Gallery of Australia Heather Whitely Robertson presents the NGA's award-winning website. It won the Museums Australia Multimedia & Publication Design Awards (MAPDA) 2022 for Best in Show Digital.

Increasing access to and engagement with collections and programs through digital transformation is one of the National Gallery’s principal objectives. In partnership with Studio Ongarato and the Interaction Consortium, the Gallery’s new website was completed and launched on December 7, 2021. Comprising hundreds of thousands of pages, the new website has generated growth in both time spent on the site, and number of pages viewed per session illustrating increased user engagement. The website is visited by millions of people each year, almost a quarter of whom live outside of Australia.

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