Скачать или смотреть Binance’s Sports Strategy Ft. Sarah Dale

The Sporting Crypto Podcast is back!

In this episode we're joined by:
• Sarah Dale, Head of Global Partnerships & Entertainment @ Binance

We discuss loyalty, fan engagement and Binance’s approach to sports partnerships.

Timstamps:

00:00 Binance’s approach to sports partnerships
02:21 How crypto sponsorships have matured since 2021
04:17 What Binance looks for in sports deals beyond branding
07:42 The role of NFTs in fan engagement with Cristiano Ronaldo
10:52 Why some sports brands struggle to understand crypto partnerships
13:10 The shift from short-term deals to long-term strategy
17:40 Why Binance is focusing on regional partnerships
21:49 Emerging sports and their potential for crypto integration
25:40 Loyalty programs and tokenized fan engagement in sports
30:27 Gaming and esports as the next frontier for Binance

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