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Enterprise PPC Companies - Find out how topseos.com evaluates the best Enterprise PPC Companies.

Evaluation Criteria for Enterprise PPC

The independent authority on Search vendors, topseos.com, evaluates and ranks the best in the online marketing industry. Through in-depth vendor analysis, review of work completed, and client evaluation, we put together a list of the top enterprise pay per click management companies in the industry. Our list of companies focuses on service providers which maintain resources expansive enough to manage and maintain enterprise-level pay per click campaigns for companies with a more aggressive online marketing budget. Often times we connect with clients of each enterprise PPC company to ask about their overall experience as well as details about the processes, reporting, and success of their campaigns.

There are five key areas identified by topseos.com as significant for a successful enterprise PPC campaign:

Each enterprise PPC agency's internal processes for pay per click management are evaluated based on the overall effectiveness and the effect that each process has on the results achieved. Their process for analyzing an ongoing campaign, selecting effective keywords, and creating effective advertisements is analyzed based on how the process influences the end result.

A look into the technology used behind the scenes to power their services along with proprietary tools and software is completed in order to better understand the advantages which each agency has over their competitors and the effect that such technology can have on the end result.

The overall core leadership is taken into account during evaluation to better understand the people that drive the company and shape its future. How does each leader bring their expertise to the table? How do they guide their teams through the processes and projects to ensure completion?

The vendor's minimization of the cost per acquisition is another vital aspect evaluated by us. Are the ads pointed to landing pages that are going to help convert off of what is being advertised? Do the ads effectively target the person searching for the product or service?

The availability of various types of resources relating to software solutions, PPC professionals, and industry information is another important aspect of the evaluation. An analysis delves into the amount of information and proprietary solutions which are available to the enterprise PPC solution.

General Queries:

What type of needs analysis was conducted before work initiated?
What type of a ROI were you anticipating, what was achieved and in what time frame?
What would be 3 things you would change about your experience?
What was your total investment?
Rate your overall experience (1-10; 10 being the highest).

Project Specific Queries :

How is your PPC campaign monitored actively and how are the bid adjustments made?
How were your click-through rates improved?
What techniques were utilized to lower the cost per conversion?
Are the PPC campaign reports useful and easy to understand?
By what % have you increased your PPC budget and over what time?