Скачать или смотреть How Fenty Beauty Became a Private Label Success

Fenty Beauty, owned by the singer Rihanna, has gained immense popularity since its launch in 2017.

And I’m often asked if FENTY BEAUTY IS A PRIVATE LABEL BRAND ✅

In short, private label cosmetics means taking a product made by a manufacturer and personalizing it with YOUR CONCEPT LINE 🧠 and BRANDING 😎

Exactly what Fendy Beauty does.

As many brands outsource their production to specialized manufacturers WITHOUT MAKING HUGE INVESTMENTS 💶 in production lines and R&D.

Then, there are different levels of private labels.

You can create A FORMULA FROM SCRATCH 🧑🏻‍🔬 like Fendy Beauty does. They have its own research and development team, which formulates its products.

Or you can use A READY-MADE ONE 🧴

But the concept is the same.

So, is Fendy Beauty a private label brand?… YES!




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