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The Best Product Launch | Email Inspiration

Now, this is how you announce a new product with email marketing!

💎 Free Email Marketing Audit: https://flowium.co/3ZBmRF6

Today, we’re diving into one of Andriy’s favorite email inspiration brands, Dr. Squatch. They’re a men’s hygiene brand with pop-culture-inspired products. In this video, we’ll break down everything these emails do right so you can apply them to your business.

The two key things Dr. Squatch does right are strategy and creative execution. The strategy is simple: the first two emails serve only to build interest and hype. The second two emails push sales, sharing benefits and emphasizing scarcity.

The creative execution is also simple: every email highlights the products USP - the Halo tie-in. Copy and design work together to keep the sci-fi theme, and they’re experts at using the language of their target.

💎 Watch our Design Inspiration Video for more tips like this:    • Email Design Inspiration  

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   • The Best Product Launch | Email Inspiration  

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