Personas 101

Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know.

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Watch Next:    • Creating Personas Is Like Sorting Rocks  
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Chapters:
00:00 Persona definition
0:31 How to create personas
0:54 Persona benefits
3:20 View more NN/g content