Скачать или смотреть How 10-Minute Delivery is Changing Ice Cream Forever

In this video, I’ve broken down a crazy shift in India’s ice cream market.

Open any quick commerce app today and you’ll see it. Brands like NIC, Minus 30, Get-A-Way, GoZero — all over the front page. And in many cases, they show up before the legacy names we grew up with like Amul, Kwality Walls, and Vadilal.

Now here’s what’s wild. Just five years ago, this industry was considered impossible to enter. You needed massive cold chains, deep pockets, and years of brand trust. It was a closed game.

So how did we go from that to a new ice cream brand launching every few weeks?

In this episode, I’ll explain how quick commerce accidentally built one of the most powerful cold chain networks in India. And how that turned ice cream from a planned purchase into an 11 PM craving that gets delivered in minutes.

What’s happening here could easily play out in other food categories too.

The ice cream game is no longer about who has more freezers. It’s about who gets to your doorstep first.

And as always, a big thank you to Zerodha’s Zero1 Network for supporting deep dives into the world of marketing and brands.

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Chapters:

00:00 - Intro: New Ice Cream Brands Everywhere
02:12 - The Impossible Industry to Enter
03:26 - Quick Commerce Revolution (2020)
04:19 - Consumer's Psychological Shift
05:20 - New Brands' Real-Time Data Advantage
06:45 - Legacy Brands Fighting Back & their drawbacks
07:34 - The New Playbook for Food Brands
08:17 - Opportunity for New Entrepreneurs
09:27 - Outro

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Tags:
#IceCreamIndustry #QuickCommerce #IndianStartups #BusinessStrategy #MarketDisruption #FoodIndustry #Blinkit #Zepto #Instamart #ColdChain #Distribution #LegacyBrands #NewAgeBrands #GoZero #NIC #Minus30 #GetAway #Amul #QualityWalls #MotherDairy #FoodTech #SupplyChain #ConsumerBehavior #RetailRevolution #IndianMarket #Entrepreneurship #BusinessAnalysis #StartupEcosystem #FoodDelivery #InstantDelivery #MarketingStrategy #BrandBuilding #BusinessCase #IndustryAnalysis