Скачать или смотреть Social Media Metrics Explained | From Reach to NPS (The Marketing Funnel)

Tired of feeling lost in a sea of social media data? 📈 You're not alone!

This video breaks down the most essential social media metrics, from potential reach and impressions to applause rate and NPS, and shows exactly how they fit into your overall social media marketing funnel: Awareness, Consideration, Conversion, and Loyalty.

Understanding which metrics align with each stage is the key to measuring your campaign progress and proving your social media ROI. We'll explain why tracking these specific metrics is so crucial for adjusting your strategy and achieving your business goals.

In this video, you'll learn about key metrics for each stage:

👉 Awareness: Impressions, Potential Reach, Shares, Mentions
👉 Consideration: Applause Rate, Engagement Metrics
👉 Conversion: Referrals, Social Conversions
👉 Loyalty: Customer Testimonials, Net Promoter Score (NPS)

Ready to move past vanity metrics and track what really matters? Watch now!

What are the top three social media metrics you're focusing on right now? Let us know in the comments! 👇

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